about perkins design
Perkins Design produces clear, consistent, and compelling visual messaging that sells your product or service to your intended audience. From your logo to print collateral to your website, we work collaboratively with you to create visual and written stories that communicates the benefits of your products and services in both a reasoned and emotional way.
We can create an entire brand from nothing, or we can create a new visual component within an existing brand. We communicate clearly and easily, and can work with you to find a solution that meets your budget. Our design is both functional and aesthetic way, always speaking to your targeted audience. We measure our success by the business success of our clients.
visual identity & story telling
search engine optimization
“I would like to thank you for the superb work that you and your colleagues offered us in designing, customizing, and creating our website. It has provided not only exceptional functionality and reliability but has communicated our company’s message and information in a user-friendly and eloquent way. We have received exceptional feedback from users with regard to the quality of the website.”
“Perkins Design created a rebrand strategy and a software management tool to replace our existing identity. Richard Perkins was actively involved during the process and maintained a hands-on approach throughout implementation. He was accommodating with his time and resources, and versatile in correspondence methods, including onsite meetings, email, screencast and phone. I found Rich to be very easy to work with, responsive and informative.”
“I have worked with many different designers and none of them could execute and produce what I wanted. Then I met Rich and he nailed it the first time. He created an amazing website that fit my particular brand – Skrapperstyle – perfectly.”
We follow a simple, common-sense, time-tested design approach.
Before we begin a project, we typically ask clients the following questions. Delving into these questions and having a discussion based on the answers will mean that your design will be more authentic and more directed at your targeted audiences.
1. Why do you want to have a new website, or have your current site redesigned?
2. What will happen if you don’t have a new website, or have your current site redesigned?
3. Please describe your organization in a few sentences.
4. What is there about you and your background that sets you apart for a special (niche) group of potential customers?
5. What problems do your prospects have that your business solves?
6. How can your particular work background help prospects, compared to others in your industry? What’s special about your work experience?
7. Why do you believe site visitors should do business with you rather than with a competitor?
Initial Client-Consultant Meeting
We typically ask our clients to fill out a questionnaire which brings out the key issues to be solved during the design process. Next we like to have a kickoff meeting to discuss the key issues. Finally, we create a creative brief which outlines the goals of the design process and specifies the preliminary design criteria. We will review existing marketing materials and logos, and review any comparable logos and websites that we like/dislike. This process is for both a print, web, or environmental design project.
Research and Conceptual Design
We will research the visual language around your industry, evaluate competitors visual identity, and begin to sketch out design concepts. We will meet to discuss the Conceptual Designs.
Round 1 Design
Based on discussion of the Conceptual Designs, we will design two or three options. We will then have a meeting to discuss these initial options. This is the most critical meeting where we determine what options are working and what are less successful. We will discuss options for fonts, color palettes, symbols, etc. Often elements of one option may later be combined with elements of another of the options.
Round 2 design
Based on feedback and discussion from the last meeting, we will revise, combine, redesign and come up with two refined options. We will present these options via PDF.
Round 3 design
Based on feedback from the Round 2 design, we will final manipulations and adjustments.
Presentation of the final design. For a website, we will present final mockups
For a print project (logo or print collateral), the logo will be designed in such a way as to be applicable in all contexts – on letterhead and business card, on a website. For a website project, we will provide specific mockups in PDF format. Web development will follow from these mockups, approved by the client.
Kickoff meeting with messaging specialist to discuss objectives of the site, clarify core values, and create a design criteria to use during the design criteria. Also review any comparable websites – collaborative discussion of what sites work and what do not. Our client questionnaire will be emailed ahead of this meeting so that you may fill it in before the meeting.
Provide a summary of findings report for review with client. The key findings will become the basis for message development, providing key descriptors and phrasing for each target audience.
Develop site map, showing home page, level 1 pages, level 2 pages, etc.. to determine the structure of the site to ensure the site is user-friendly and logical. The site map will be our guide for the project, and will help us develop a preliminary navigation structure. We will present a site map for sign-off as our first stage of development.
In parallel, begin design of key pages types.
Design Round 1: Design three different logo options and two different website options. Meet in person to review options.
Design Round 2: Based on feedback from the meeting, we will refine logo and website design and present either one or two options. We will present these options via PDF file and receive feedback from you via email.
Design Round 3 (Final Design): Based on feedback, we will refine the design and create a final logo, and final designs for the home page, and the other pages.
Approval of Final Design
- coding begins
- develop approved design into functional website
- present to client for discussion and feedback
- test for and fix bugs
- site goes live