BackLinks (links from other webpages)

A link on another webpage, especially if that webpage is on an established and regularly updated site, pointing towards to your site will ensure that search engines find your site. Partners would likely create links to your site.

Create a Google+ account

The primary reason for creating a Google+ page for your business is that it builds trust and authority with Google, but there is an added benefit too, which is that you can link your business’s Google+ page to your own website. As soon as you create that link within your Google+ account your website will be instantly crawled and indexed by Google.

Write Content

Also known as Blogging, create news articles on your recent work, how you helped someone, industry news, etc. Post regularly. Once a month would be the minimum; better to write something twice a month.  Write from the perspective of a potential client. Put photos within the posts, and name the images something relevant, such as “nashawtuc-architects-country-cottage.jpg”. Also add the “Alt tag” when you upload the photo to the wordpress website.

Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.  Think about keywords from the perspective of a potential client.

Moz Beginners Guide to Keyword Research

Google Adwords Keyword Planner

Be active on Social Media

Actively post on facebook. Add any events you are speaking at. Add photos of new projects. Also, be active on Houzz. Try to provide interesting stores about your work.


Set up a youtube channel. Create short videos. They don’t have to be extremely sophisticated. Again, it is more about posting regularly.  Think from the perspective of potential clients. Make them short, one to three minutes long.

Look at your Google Analytics Reports

Your reports can let you know which news postings are being read the most and which of your photographs are being looked at. This can help you write subject matter for future news posts