Connected Home Care, with seven offices in the Boston area, wanted to renew its brand as it acquired smaller companies in this industry. In particular, they wanted to incorporate some of the branding of one of their acquired companies. We interviewed the CEO’s of both companies, marketing managers, and other staff as part of our initial assessment. From there, we created a brand that spoke to seniors, but more importantly, to their children. We created a happy, simple, design, using slightly larger than normal font sizes that evoke trust, care, and professionalism.
- Branding
- Print Design
- Web Design